Australia’s avant-garde eyewear specialist, Isson, has unveiled its SS 13/14 collection with seven new optical models and twelve new sunglass frames.
The new collections stay true to Isson’s overarching motto (borrowed from Napoleon Bonaparte) of ‘Imagination Rules The World’ and continue its ongoing themes of mixing function and form; kookiness and sophistication; and, experimentation and restraint. The result is a wonderfully varied mix of its trademark show-stopping, extravagant frames and more understated, classic designs.
Isson is a true Australian fashion success story. After continuously wowing international markets at the yearly Milan and Paris trade fairs, Isson’s unique optical and sunglass frames are now stocked in 29 countries including USA, UK, France, Germany, Switzerland, Japan and Italy. Isson fans include Lykke Li, Architecture in Helsinki and John Galliano.
“My design focus has slowly shifted somewhat over recent years to take into account our global customer base. It’s been lovely to design pieces that maintain our unique Isson attributes but that also have relevance for the US, Asian and European markets,” says Catherine.
Of course what we’re showing here is just sample of what Isson has to offer. If you like this collection, stop by our retail shop and we would be happy to show you more!